Content workflowsocial workflow

Metricool alternative: create and schedule with AI

A Metricool alternative for building the content that fills your social calendar, including AI graphics, reels, and blog drafts.

A practical comparison for teams choosing how to research, create, review, and publish content.

Use the visual as a starting point; verify current product capabilities and pricing before making a purchase decision.

TL;DR verdict

Metricool offers a planner, analytics, and AI-assisted content creation. The Social Scheduler is a fit when you want a brief to become reviewed copy, graphics, reels, articles, and emails inside the publishing workflow. Compare reporting requirements separately from production needs.

Best for

Teams evaluating a Metricool alternative for AI content creation and scheduling.

Metricool focuses on

Social planning, analytics, and AI-assisted content

The Social Scheduler focuses on

One workflow for SEO content generation, review, scheduling, and multi-channel publishing.

Where the workflows diverge

A scheduling calendar needs a steady supply of finished content. Start with your brief, create platform-specific copy and visual assets, review the results, and schedule the approved versions. Compare how each tool handles that complete sequence, including any separate design, video, blog, or email work.

Research and plan

Metricool can be useful when this stage is the main constraint; The Social Scheduler carries the topic into a configured campaign.

Create and review

Compare the editing and optimization controls your team needs before content is approved.

Publish and learn

The Social Scheduler keeps CMS, social, and email destinations in the publishing workflow instead of leaving the final handoff manual.

Where Metricool may win

Reporting and cross-channel performance analysis drive your choice.
You rely on Metricool's planner and connected design workflow.
Its network coverage matches your existing accounts.

Tradeoffs to evaluate

Confirm every account and format you need is supported before migrating.
Compare generation credits, team capacity, and specialist reporting needs against the actual plan.
Review generated facts, media, and publishing settings before a campaign goes live.

Feature-by-feature comparison

Compare the work you need to complete, from creating the content to publishing it.

Verify vendor capabilities before purchase

Capability	The Social Scheduler	Metricool
Social scheduling
AI caption assistance	The Scheduler brief and draft workflow	Metricool AI assistant
Primary workflow	Create copy, graphics, reels, blogs, and emails; review and schedule connected destinations	Social planning, analytics, and AI-assisted content
Blog publishing	Wix, WordPress, and Shopify	Check the vendor's integrations against your CMS requirements
AI generation allowance	Fire Credits; costs and available features depend on the plan	Check the selected plan's AI allowance

Pricing and operating cost

Subscription price is only one part of the decision. Include research time, writing time, review time, publishing handoffs, and the number of tools your team must keep connected.

The Social Scheduler

Free – $99/mo

The Social Scheduler starts with a 7-day free trial, then $30/mo Premium, $69/mo Agency (unlimited workspaces), and $99/mo Ultimate. Every paid plan includes blog, social, and email publishing with no per-channel add-on.

Metricool

Free and paid plans; verify current limits

Use the vendor’s current pricing page to confirm plan limits, seats, usage, and included publishing destinations.

Compare The Social Scheduler plan allowances

Plan	Price	Fire Credits / mo	Blog posts	Social posts	Images	Seats
Starter Testing the full generate-and-publish workflow before paying.	Free	1	2	5	1	1
Premium Solo marketers and small teams running a steady weekly cadence.	$30/mo	10	8	30	10	3
Agency Agencies managing multiple client workspaces.	$69/mo	50	30	100	30	10
Ultimate Agencies and multi-brand workspaces at high publishing volume.	$99/mo	100	200	200	100	10

Extra Fire Credits are available as top-up packs at $3.00 per credit. Blog, social, and email publishing are included on every plan — there are no per-channel add-ons. See the full pricing page.

Which one should you choose?

Try The Social Scheduler with one small campaign: generate a social post and graphic, prepare a related blog draft, then review and schedule the intended destinations. Compare the time and tools needed to complete the same work in Metricool.

Choose Metricool when

• Reporting and cross-channel performance analysis drive your choice.
• You rely on Metricool's planner and connected design workflow.
• Its network coverage matches your existing accounts.

Choose The Social Scheduler when

• Creating enough useful content is your weekly bottleneck.
• You want a brief to produce reviewed social and owned-channel content.
• You need direct blog publishing alongside social scheduling.

How to switch from Metricool

1List the accounts, formats, and future posts you currently manage in Metricool. Check which destinations The Social Scheduler supports.
2Create a free account, reconnect the supported destinations, and finish any Page or organization selection. Connections do not transfer automatically.
3Create a small batch with The Scheduler, review the draft copy and media, then schedule a test post to an intended destination.
4Check the live result and recreate the remaining schedule carefully. Remove overlapping queued posts from Metricool to avoid duplicates, and keep any specialist tools you still need.

Frequently asked questions

Does Metricool generate content with AI?

Yes. Metricool's planner includes an AI assistant. The Social Scheduler's workflow focuses on carrying a brief through multi-format generation, review, and connected publishing. Evaluate the formats and generation allowances you actually need.

Can I keep Metricool for analytics?

You can use separate tools for reporting and content production. Assign each scheduled post to one publishing system and remove overlapping queues to prevent duplicate posts.

Is there a free plan?

The Social Scheduler's Starter plan is $0/month with 1 monthly Fire Credit for AI generation. Plan allowances apply, and images and videos can have different costs. See the pricing page for current limits.

Which publishing destinations are supported?

Supported social connections include Instagram, Facebook, LinkedIn, X, TikTok, and YouTube. Blog connections include Wix, WordPress, and Shopify, with Mailchimp for email campaigns. Available formats and permissions vary. Direct Pinterest publishing is not currently available.